Nigerian superstar comedian Basketmouth has revealed that his recent shade at Wizkid was a marketing technique to promote his Canadian tour.
In an interview on Backstage Banter with Isi Ijewere, Basketmouth explained that his comment was intended to generate buzz and get people talking.
“Wizkid is my guy…that was a marketing technique. But I knew it was going to be edgy. I knew it was going to hit people. I knew they were going to get upset and they did exactly what I wanted them to do. It worked,” he said.
The comedian had faced backlash from Wizkid’s fans after joking about struggling to promote his tour due to the attention focused on Davido and Chioma’s wedding.
Basketmouth’s clarification highlights the creative marketing strategies used in the entertainment industry to grab attention and generate publicity.
