Nigerian music consumption soars by 146% in 2024, according to Spotify Wrapped
Nigerian music continues to shine on the global stage, with Afrobeats leading the charge. For four years running, Nigerian artists have topped the list of the 10 most-streamed songs worldwide, proving their staying power in the music industry.
Spotify Wrapped 2024 revealed the impressive influence of Nigerian music, showing a 146% increase in local music consumption over the past year. The success isn’t just limited to Nigerian charts — albums, tracks, and podcasts from the country are making significant waves internationally, highlighting Nigeria’s rich musical culture and its growing global impact.
This year, several Nigerian artists broke streaming records. Nigeria ranks 25th globally for daily streams, a testament to the country’s booming music scene. Asake emerged as the most-streamed artist in Sub-Saharan Africa, particularly dominating Nigeria, Gambia, and Benin. His music resonates with a wide audience, spanning ages 13 to 55, earning him spots among the top 10 artists for these age groups.
Newcomers like Ayo Maff and Muyeez have also made their mark with tracks like Dealer and Instagram, while Young John’s album Jiggy Forever claimed the title of the most-streamed album in Nigeria.
On the global stage, Burna Boy remains Nigeria’s top export and continues to shine, being the only Nigerian artist on the UK Top 100. Ayra Starr, a Nigerian female sensation, has broken records in Latin America and remains the leading Nigerian artist in Europe. She also achieved new milestones on the Spotify Global Chart, surpassing fellow stars Rema and Burna Boy in longevity.
Lagos, Port Harcourt, and Abuja stand as key hubs driving Nigeria’s vibrant music scene. Podcasts are also gaining momentum, with Apostle Femi Lazarus leading the charts, followed by motivational shows like Success Addicted and The Honest Bunch. Categories like Religion & Spirituality, Business & Technology, and Lifestyle & Health are growing rapidly.
“Spotify is always honored to showcase the depth of Nigerian music and its incredible talents through Wrapped each year. The seamless blend of generations and genres shows the unique power of Nigerian music to resonate both locally and globally. It’s inspiring to see how our artists are shaping culture at home and making waves internationally,” said Phiona Okumu, Spotify’s Head of Music in Sub-Saharan Africa.
Spotify, one of the world’s largest audio streaming platforms, boasts 640 million active users in over 180 markets. Despite a 40% price increase for Premium subscribers in October 2024, Spotify continues to innovate and enhance its offerings to provide the best user experience.
The rise of Afrobeats has caught the attention of other streaming platforms as well, with Audiomack and YouTube Music increasing their presence in Nigeria to meet the growing demand for Nigerian music.
