Shoday reveals he once posted 60 TikTok videos daily to promote his music
Nigerian singer Shoday has disclosed the extraordinary efforts he put into promoting his songs at the start of his career, revealing that he once posted as many as 60 videos daily on TikTok to gain attention.
Speaking in a recent interview on Echo Room, Shoday explained that the strategy was born out of his belief that only a few videos would be picked up by the platform’s algorithm.
“I used to post 60 videos every day. I calculated that out of those 60 videos, the algorithm will push one,” he said.
The artist added that he saw the effort as the minimum commitment required for an emerging singer.
“This is my own thing, a banker will wake up every day, go to work, and hustle for 9–10 hours. These 60 videos, you can make them in one or two hours. Just drop your phone, record the videos, and add funny captions that will make people repost them,” he explained.
His persistence eventually paid off when his single Caution went viral, transforming him from a TikTok sensation into a mainstream star.
However, Shoday noted that viral success did not immediately translate into financial gain, forcing him to eventually part ways with his former record label.
“You can’t have a viral song and think you will get the bag. Where the real bag is when you get a proper hit song that everybody knows. Before I started getting booked for gigs, I had four or five songs that people knew,” he said.
