Charge what you’re worth – Shallipopi defends Nigerian artists’ high fees

In a candid interview with News Central TV, Shallipopi weighed in on the controversy surrounding Nigerian artists’ high booking fees, asserting that they deserve to charge what they’re worth based on their success and global reach.

According to Shallipopi, an artist’s fee is directly tied to the impact of their music and it’s popularity. “It depends on your music and where it has gotten, that’s what your price is going to be,” he explained. He also argued that Nigerian artists who boast the same streaming numbers as American artists should command similar fees.

Shallipopi dismissed claims that Nigerian artists are overpricing themselves, stating that they are simply charging their worth. He emphasized that the global success of Nigerian music, particularly Afrobeats, has led to increased demand and higher fees.

With Nigerian artists now charging hundreds of thousands of dollars in booking fees, local promoters are struggling to match these prices, leading to an inability to book A-list stars. Shallipopi’s comments highlight the shifting landscape of Nigerian music, where artists’ growing global success has led to higher fees and a reevaluation of their worth.

“We’re not overcharging; we’re charging what we’re worth,” Shallipopi said, unapologetically defending Nigerian artists’ high fees.