Popular Nigerian rapper Tochukwu Ojogwu, widely known as Odumodublvck, has claimed that age manipulation is a common practice among Nigerian artists. During a recent livestream, the rapper suggested that many stars understate their ages to stay relevant and secure lucrative business deals.
He argued that the trend is a survival tactic used by both emerging and established acts to meet industry expectations. According to the rapper, investors often perceive younger artists as more commercially viable and easier to market to the masses.
Pressure from record labels drives age reduction
Odumodublvck explained that the pressure primarily stems from the demands of record labels and international partnership deals. Many investors in the music ecosystem hesitate to put their money into older artists, fearing a shorter career span or lower return on investment.
This bias has quietly influenced how artists present themselves to the public and how they negotiate contracts. Consequently, many artists feel forced to fit into specific age brackets to attract the necessary funding for their musical projects.
Rapper embraces his real age despite industry bias
Reflecting on his own career, the rapper noted that he has chosen to remain honest about his age. He revealed that he is currently 32 years old and does not feel pressured to conform to the younger age expectations of the industry.
“I am 32 and I don’t bother myself to get things right at this age,” he stated during the stream. His comments have sparked a conversation online about the need for more authenticity and less superficial pressure within the Nigerian music space.
