Mogo, a Kenyan asset finance company, is joining forces with Roam, a local electric vehicle (EV) developer, to get more electric motorbikes on Kenyan roads.
They’re setting up 20 in-store spots across Kenya to make it easy for people to check out and buy Roam’s electric bikes. Plus, they’re offering financing deals to help buyers save cash and boost their daily earnings by up to 30%.
Even Mogo is getting in on the trend, purchasing electric bikes for its employees.
Roam’s Chief Commercial Officer, Mikael Gånge, is pumped about the partnership, saying they’re stoked to tap into the growing market of bodaboda (motorbike taxi) riders who want to switch to electric bikes, especially with petrol prices on the rise.
Rauls Leitis, from Mogo, sees potential in the electric motorbike market, especially with Roam’s innovative products that let customers charge up at home or Roam hubs.
Founded in 2017, Roam has been on the move. And with $24 million from its recent Series A funding round, Roam is ready to expand fast and make sure Kenyans everywhere can get their hands on their electric bikes.
Despite the push for electric bikes, demand still outstrips supply. But Roam is aiming big, with plans to produce a whopping 50,000 electric bikes a year at their East African facility. That’s a game-changer in a market of over three million bodaboda riders.
