Veteran Nigerian rapper Ruggedman has voiced his frustration with the current state of the music industry, claiming that many “talentless” individuals are hiding behind the global success of Afrobeats.
In a series of candid posts on social media, the “Ehen” crooner argued that the focus has shifted from lyrical depth and musicality to catchy beats and viral dances. He believes that this trend is devaluing the hard work of the pioneers who built the foundation for the genre’s international recognition.
Ruggedman noted that while Afrobeats is putting Nigeria on the world map, the quality of the music being produced at home is declining. He lamented that many new artists are more interested in “vibes” and “energy” than in perfecting their craft as musicians. This, he argues, makes it difficult for true talents who have something meaningful to say to get the attention they deserve.
The decline of lyrical content in Nigerian music
The rapper, who was known for his sharp and often controversial lyrics during the early 2000s, expressed his disappointment with the lack of storytelling in modern hits. He believes that music should be a reflection of society and a tool for change, not just a soundtrack for parties. Ruggedman urged the new generation of artists to invest more in their songwriting and to explore different themes beyond money and women.
He pointed out that several international listeners are beginning to notice the repetitive nature of many Afrobeats tracks. To maintain its global dominance, the genre must continue to evolve and offer more than just a danceable rhythm. Ruggedman believes that the “talentless” ones will eventually be exposed when the hype dies down and the world starts looking for real substance.
Challenging the gatekeepers of the music industry
Ruggedman also took a swipe at radio presenters, DJs, and music influencers who prioritize “pay-to-play” over genuine talent. He argued that the “payola” system is killing the industry by ensuring that only those with deep pockets get their songs heard. This creates a barrier for talented artists from humble backgrounds who cannot afford the high costs of promotion.
The veteran artist called for a return to a merit-based system where the quality of the music determines its success. He encouraged fans to be more discerning in what they support and to demand more from their favorite artists. For Ruggedman, the goal is to see a Nigerian music industry that is respected not just for its popularity but for its artistic excellence and integrity.
The legacy of Ruggedman and the future of rap
As one of the rappers who paved the way for the current generation, Ruggedman remains a respected figure in the entertainment space. He has recently been involved in several social activism projects, using his platform to speak against police brutality and bad governance. He believes that artists have a responsibility to use their influence for the greater good of the society.
Despite the dominance of Afrobeats, Ruggedman is still passionate about the rap genre and is working on new projects that feature young, talented lyricists. He wants to show that there is still a place for deep, thought-provoking music in the Nigerian soundscape. His critique of the industry is a call to action for everyone involved to strive for a higher standard of creativity.
