The Minister of Art, Culture, and the Creative Economy, Hannatu Musawa has asked the private sector to partner with it so that the economy can reap the benefits of the country’s limitless pool of talent.
Hannatu made the call on Wednesday in Lagos. Speaking with corporate entities, members of the art community, and other concerned individuals, Musawa, reeled out plans that will make the artistic space effectively contribute to the nation’s economy.
Smart strategic partnerships, growth targets for GDP contribution, skill development, and job creation are just some of the areas listed.
She listed the 8-Point Plan as follows: Nigeria Destination 2023, a national initiative designed to grow the arts, culture, and creative economy under one united vision; Skills Development; Fast-track Policy Frameworks; Strategy Governance and Collaboration; Smart Strategic Partnerships; Growth Targets for GDP Contribution & Sectoral Output; Enabling Business Environments, and Cultural Heritage Preservation and Sustainability.
She lamented that despite its huge potential, Nigeria’s creative industry currently contributes just $5 billion to the economy, with its different sub-sectors at various stages of development.
For the minister, the idea is to make Nigeria a cultural hub for the world.
“Let’s unify the country, let everyone around the world see themselves and understand more about us through the expression of our art,” the minister said.
She recognised the immense contributions of the entertainment industry, stressing that other subsectors like visual arts, and theatre need to be more viable.
“Let’s work together, it can add value to the investor and the nation, so no aspect of the creative sector is left behind.
“The ministry is anxious to work with our young talents in the country to give them the much-needed support,” she added
