Snoop Dogg and telegram’s Pavel Durov sell out 1 million digital gifts in seconds
In a record-breaking digital drop, rapper Snoop Dogg and Telegram founder Pavel Durov launched the platform’s first celebrity-branded gift campaign on Thursday and it sold out instantly.
According to sources close to the campaign, the drop saw 1 million digital gifts claimed within seconds, marking what insiders describe as an “unprecedented” response.
The digital collectibles, hosted on the TON Blockchain, offered verified users exclusive customization features for their Telegram experience including personal channel designs, bios, and messaging themes.
To mark the occasion, Snoop released a new track titled “Gifts”, timed with the campaign’s launch. The track celebrates the collaboration and serves as a nod to early adopters who successfully secured the digital items.
Telegram, which boasts over a billion users, has been expanding its monetization and customization features. This latest move a partnership between global rap icon Snoop Dogg and tech mogul Durov is seen as a major step in integrating blockchain and celebrity branding into mainstream digital platforms.
The campaign was facilitated by Mint, a creative agency behind the execution. Though the banter between Snoop and Durov on X (formerly Twitter) seemed organic, it eventually led to this highly successful rollout.
Snoop, known for his inventive ventures, is no stranger to unexpected digital plays. Earlier this year, he made headlines for auctioning off his leftover blunt roaches as art, proving once again his knack for turning buzz into business.
