Rihanna conceals baby bump in lingerie campaign while teasing new savage X fenty dro
Global superstar Rihanna has once again proven her mastery of surprise and style, revealing she was pregnant during the shoot for her latest Savage X Fenty lingerie campaign.
The singer and business mogul shared behind-the-scenes photos on Friday, May 30, showcasing how she cleverly concealed her baby bump throughout the seductive shoot.
“It’s me playing ‘hide the baby bump’ whole shoot!” Rihanna wrote in a playful caption on Instagram, hinting at the subtle tricks used during the session. She added, “Boutta be a cheeky summer,” accompanied by sun and peach emojis.
The photos featured Rihanna striking a variety of strategic poses—facing away from the camera, leaning flat against tiled walls, and cleverly covering her belly with her arms and legs. Despite the secrecy, the singer managed to keep the focus on her latest Savage X Fenty collection, writing, “New mosaic floral lace @savagexfenty just dropped!”
Fans quickly flooded the comments section with praise, humor, and admiration. “And the body stay bodying, even if it’s growing another body,” one fan wrote, while another quipped, “R9 is winning the hide and seek though,” referencing her long-awaited ninth studio album.
This reveal comes just weeks after Rihanna confirmed her third pregnancy with A$AP Rocky at the 2025 Met Gala, where she debuted her baby bump in a custom Marc Jacobs ensemble. The surprise wasn’t just visual earlier this month, she also released her first single in three years, “Friend of Mine,” from the Smurfs movie soundtrack.
