Famous Italian perfumer Christian Provenzano has unveiled his eponymous perfume line in Nigeria.
The launch event held at the Kaly Restaurant in Victoria Island, Lagos, showcased not only the Provenzano brand but also Sospiro, both linked to Provenzano’s unparalleled talent.
Provenzano, a distinguished “perfume nose,” has crafted over 150 best-selling niche perfumes worldwide, earning him a reputation in the industry.
A perfume nose is a perfumer who is an expert in creating perfume compositions.
With over five decades of experience, he has created nearly a hundred compositions for esteemed brands like Agent Provocateur, Clive Christian, Penhaligon’s, Jo Malone, By Kilian, and Boadicea the Victorious.
Currently serving as the Global Director of Perfumery at CPL Aroma, Provenzano’s influence in the fragrance world is solid.
The launch of the brand in Lagos marks its inaugural introduction to Africa, with Seinde Signature Ltd. as the only distributor in Nigeria.
The event attracted perfume collectors, celebrities, and dignitaries
Some of the guests at the event included prominent figures like Naomi Ogunwusi, the former wife of the Ooni of Ife, Adeyeye Ogunwusi Ojaja II; esteemed brand strategist and businessman Charles O’tudor; Big Brother Naija star Eriata Ese; and famous skit maker Adebowale Adebayo, famously known as Mr. Macaroni.
Speaking via a video message on the brand launch, Provenzano apologized for his absence.
“I was really looking forward to seeing all of you. Unfortunately, I couldn’t fly yesterday because of the potential situation in the Middle East concerning Israel; airlines have been closed and it’s very risky for us. I will make it up to all of you when all the tensions are over, I will happily come to Nigeria to meet everyone who wants to meet me.”
“I want to thank Seinde Signature for arranging this event and I am so honored to have them as the sole distributor of my brand. Because I love their standards and quality, and being the only 100% niche perfume store in Nigeria. I knew they were the perfect partners to launch my brand. I couldn’t be happier.”
