Bluworks, an Egypt-based HRtech company, has secured a $1 million pre-seed investment round to improve its product and expand its team.
Khawarizmi Ventures led the funding round, while Camel Ventures, Acasia Ventures, and other angel investors participated.
This development is in response to the need for improvement, as various departments within companies continue to manually collect performance and attendance data for hired blue-collar workers using a combination of manual and automated systems.
Furthermore, because blue-collar work conditions are dynamic and change daily, tasks such as payroll calculation for these workers are difficult and complex for employers.
Hussein Wahdan, co-founder of Bluworks, acknowledged the challenges, stating that the process of managing the blue-collar workforce is “so manual, errors frequently occur, leading to penalties and deducted salaries with no oversight from the workers, causing them to leave and ultimately contributing to high turnover rates.”
He emphasised that, while many HR software options are available, none is specifically designed to manage blue-collar workers.
Meanwhile, while companies can spend 7-10 days simply closing their payroll accounts, Wahdan confirmed that using Bluworks could reduce the time to one day – all while leveraging data and insights into their workforce.
Farah Osman, Hussein Wahdan, and Nour Ahmadein established Bluworks in 2022. The platform is said to be the only HRTech SaaS platform in the region that manages the lifecycle of blue-collar workers in industries, such as retail, food and beverage, facility management, healthcare, education, and construction.
It also offers HR and operational task automation to help businesses save money and make better decisions based on data. Their integrated platform unifies data points for companies that employ blue-collar workers, bridging the gap between operations, human resources, and employees.
Currently, Bluworks claims to serve thousands of blue-collar workers and has dozens of clients, including Crave, Qahwa, and Cilantro, that use the platform for management.
Speaking about this development, Aly El Shalakany, managing partner at Acasia Ventures, stated that Bluworks identified a genuine challenge for employers and developed a compelling digital solution that targets a specific niche.
He also expressed confidence in HRtech’s ability to rapidly scale this solution, citing encouraging initial results.
